20+ years of industry expertise
PSC Sport
Strategy & Representation for Athletes
PSC Sport was created to meet the growing demand for athletes to be positioned, represented, and amplified in the digital era — building platforms that create opportunities, influence, and long-term visibility.
We’ve worked with outstanding athletes across track-and-field, hockey, figure skating, football, and more — helping them define their voice, tell their story, and connect with aligned partners.
We’ve worked with outstanding athletes across track-and-field, hockey, figure skating, football, and more — helping them define their voice, tell their story, and connect with aligned partners.
| Are you ready for FIFA World Cup 2026? Football remains one of the most influential global platforms for brand storytelling — uniting audiences through emotion, performance, and culture. At PSC Sport, we help brands unlock distinctive opportunities to build meaningful partnerships with players and teams, creating visibility and impact throughout the World Cup and beyond. In 2025, Phelan Strategic Consulting announced its partnership with House do Fútbol (HdF) — a global football consultancy founded by former Nike executives with over $2B in collective deal value, bringing decades of experience securing significant sponsorship deals including Paris Saint-Germain, Chelsea FC, Kylian Mbappé, and Inter Milan, as well as football legends like Ronaldinho and Fabio Cannavaro. Together, PSC Sport and House do Fútbol connect brands with a global network of players — from young guns to football legends — creating authentic partnership opportunities around FIFA World Cup 2026 and beyond. To explore athlete partnerships and brand collaboration opportunities, please contact Timothy Phelan at timothy@phelan-consulting.com |
What We Do
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- Athlete representation with tailored visibility strategies
- Brand alignment strategy & endorsement fit analysis
- Contract advisory (non-legal)
- Sponsorship scouting and deal structure support
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- Partnership narrative development and campaign oversight
- Press day and media coaching
- Social media strategy, content planning, and storytelling
- Coordinated coverage with brand partners in sports and lifestyle media
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- Athlete voice integration in campaigns
- Interviews, Q&A preparation, and press materials
- Photoshoots and content production
Selected Work
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For general inquiries info@phelan-consulting.com