20+ years of industry expertise

PSC Sport

Strategy & Representation for Athletes
PSC Sport was created to meet the growing demand for athletes to be positioned, represented, and amplified in the digital era — building platforms that create opportunities, influence, and long-term visibility.

We’ve worked with outstanding athletes across track-and-field, hockey, figure skating, football, and more — helping them define their voice, tell their story, and connect with aligned partners.
Selected Work
What We Do
  • Representation & Brand Positioning
    • Athlete representation with tailored visibility strategies
    • Brand alignment strategy & endorsement fit analysis
    • Contract advisory (non-legal)
    • Sponsorship scouting and deal structure support
    Get Representation
  • Campaign & Partnership Activation
    • Partnership narrative development and campaign oversight
    • Press day and media coaching
    • Social media strategy, content planning, and storytelling
    • Coordinated coverage with brand partners in sports and lifestyle media
    Get Sponsorship
  • Media Training &
    Public Presence
    • Athlete voice integration in campaigns
    • Interviews, Q&A preparation, and press materials
    • Photoshoots and content production


    Get Visibility
For general inquiries info@phelan-consulting.com
Agency
PSC Lifestyle
PSC Sport
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© 2025 Phelan Strategic Consulting Inc.
Toronto, Canada
PR strategy, representation, and earned visibility for founders, executives, and athletes in Toronto and worldwide.