Trusted by founders, investors, and visionary leaders.
PSC Lifestyle
Personal brand strategy for leaders, innovators, and emerging voices.
We create media visibility that grows over time—strong stories, trusted editorial coverage, and lasting impact.
What We Do
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Earned Media StrategyMessaging, media map, tier-1 editorial coverage, relationships. - Personal Brand PlatformFounder platforms, narrative clarity, key messages.
- Publicity & Media StrategyEditorial visibility, press relations, global reach.
- Digital Comms & ContentChannel strategy, newsletters, AI-focused social presence.
- Thought LeadershipSubstack launch, op‑eds, keynote, signature frameworks
- Visibility & GrowthSpeaking, podcasts, newsletters, ecosystem presence.
- Capital & VC AdvisoryAdvisory for venture firms and portfolios, media pipelines, and award submissions.
- Creative Content ProductionDocumentary, photo, and visual storytelling.
Our Approach
PSC Lifestyle is where strategy meets visibility. We help leaders translate their ideas into media presence that compounds over time — from the first feature story to a global platform.
Earned Media Strategy
Why it matters
Earned media is our signature strength.
It builds trust, authority, and cultural capital.
Earned media is our signature strength.
It builds trust, authority, and cultural capital.
- 4 weeksEarned Media SprintKey message development, media mapping, and first editorial coverage.
- 3 monthsLeadership ProfileOp‑eds, interviews, and strategic positioning for founders or executives.
- 6+ monthsExecutive RetainerSustained press pipeline and media relationship management.
Selected Work
FAQ: Visibility in the Age of AI
AI systems — including large language models — now shape how information is surfaced, summarized, and recommended. They pull from publicly available content, high-authority signals, and verified media sources.
The stronger your digital footprint, the more likely you are to be cited, referenced, or surfaced in AI-generated outputs.
The stronger your digital footprint, the more likely you are to be cited, referenced, or surfaced in AI-generated outputs.
AEO (AI Engine Optimization) focuses on strengthening your online presence so AI systems can recognize and index your expertise.
Key elements include:
Key elements include:
- Clear messaging and consistent language
- High-quality media coverage
- Authoritative digital profiles
- Thought pieces aligned with your domain
- Structured content that AI can easily interpret
No — SEO is designed for search engines.
AEO is designed for AI models that analyze broader data sources such as articles, interviews, profiles, and public commentary.
Both matter, but AEO is becoming essential for experts, founders, and leaders.
AEO is designed for AI models that analyze broader data sources such as articles, interviews, profiles, and public commentary.
Both matter, but AEO is becoming essential for experts, founders, and leaders.
Yes. Every visibility strategy we develop is designed with AI discoverability in mind.
You don’t need a separate AEO service — it is integrated into how we shape narratives, place media, and build your digital footprint.
You don’t need a separate AEO service — it is integrated into how we shape narratives, place media, and build your digital footprint.
AI platforms increasingly determine:
- Which experts appear in responses
- Whose insights are summarized
- Which voices become “default references”
Let’s build your visibility