Trusted by founders, investors, and visionary leaders.
PSC Lifestyle
Earned media strategy for leaders, innovators, and emerging voices.
We create media visibility that grows over time—strong stories, trusted editorial coverage, and lasting impact.
What We Do
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Earned Media StrategyMessaging, media map, tier-1 editorial coverage, relationships. - Personal Brand PlatformFounder platforms, narrative clarity, key messages.
- Publicity & Media StrategyEditorial visibility, press relations, global reach.
- Digital Comms & ContentChannel strategy, newsletters, social presence.
- Thought LeadershipPOVs, op‑eds, keynote, voice refinement.
- Visibility & GrowthSpeaking, podcasts, newsletters, ecosystem presence.
- Capital & VC AdvisoryPR for venture firms and portfolios, media pipelines, and award submissions.
- Creative Content ProductionDocumentary, photo, and visual storytelling.
Our Approach
PSC Lifestyle is where strategy meets visibility. We help leaders translate their ideas into media presence that compounds over time — from the first feature story to a global platform.
Earned Media Strategy
Why it matters
Earned media is our signature strength.
It builds trust, authority, and cultural capital.
Earned media is our signature strength.
It builds trust, authority, and cultural capital.
- 4 weeksEarned Media SprintKey message development, media mapping, and first editorial coverage.
- 3 monthsLeadership ProfileOp‑eds, interviews, and strategic positioning for founders or executives.
- 6+ monthsExecutive RetainerSustained press pipeline and media relationship management.
Selected Work
Let’s build your visibility
PSC Lifestyle
Connect
- Email: sasha@phelan-consulting.com (Lifestyle)
- Email: timothy@phelan-consulting.com (Sport)
- General: info@phelan-consulting.com
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