4 weeks intensive
Visibility Sprint
An intensive earned media sprint to secure traction and momentum.
Short-term visibility boost for launches and announcements.
Short-term visibility boost for launches and announcements.
Who Is It For?
Designed for founders preparing to launch, pitch investors, or announce a new milestone. The Sprint equips you with the essential toolkit to step confidently into the spotlight.
-
Launching a productPosition your brand for impact and secure early media traction around your launch. -
Pitching investorsCreate your founder story and align your narrative with investor expectations. -
Announcing milestonesWe develop the strategy, conception, and ideology of the project and offer you city planning ideas.
How It Works
Week 1
Messaging &
Positioning Audit
Messaging &
Positioning Audit
Review of your existing brand and communications.
Week 2
Founder Narrative &
Media Angles
Founder Narrative &
Media Angles
Clarify your core story so every message lands with authority.
Week 3
Media Toolkit Creation
Media Toolkit Creation
Get a polished press kit and a curated media list ready for outreach.
Week 4
Launch-Ready Materials
Launch-Ready Materials
Press release drafted and ready for distribution, plus social media audit + recommendations.
Investment:
Starting from $4,500 CAD
Optional add-on:
Mini-Brandbook (visual identity + guidelines) – $3,500 CAD
Press-release distribution - per request.
Format:
1:1 online sessions with Aleksandra (via Zoom)
Mini-Brandbook (visual identity + guidelines) – $3,500 CAD
Press-release distribution - per request.
Format:
1:1 online sessions with Aleksandra (via Zoom)
What You'll Get
-
Founder story + media anglesYour unique narrative shaped into clear positioning, key messages, and compelling story angles — designed to resonate with both media and investors. -
Media list (15–20 outlets)A curated list of targeted publications tailored to your sector and goals — ensuring your story lands in the right rooms. -
Press release drafted & readyA professional, newsworthy press release written to announce your launch or milestone with impact, ready for immediate distribution. -
Media kitA concise, polished package — including your bio, company overview, and talking points — making you press-ready at a glance. -
Social Media Channel Audit + GuideA strategic review of your channels with tailored recommendations to position you as an authority and align your presence with media standards. -
Mini-BrandbookPer your request, PSC Design Team offers a visual brand identity and messaging guide — logo, colors, fonts, and a deck template — so your presence is consistent and memorable across every platform.
Our Goal
By the end of the Visibility Sprint, you’ll have a clear narrative, a launch-ready press kit, and the confidence to pitch to media and investors with credibility.
"Every publicity step must be well-measured and thoughtfully written to resonate with your audience. Each piece of coverage becomes a proof point that compounds over time—building trust, authority, and opening doors to new opportunities. Every pitch to a journalist is, in essence, your next portfolio acquisition—the more strategic the plan, the greater the long-term value."
Aleksandra Phelan
Earned Media Expert, Founder, PSC
Fall 2025
Group Training Cohort
Timing: 2 weeks
Format: Small group (6–8 participants), live on Zoom
Description:
For founders who aren’t ready for 1:1 consulting but want the tools and confidence to run their own PR campaigns, this cohort offers an intensive, collaborative introduction to earned media. In two focused weeks, you’ll learn the foundations of strategic visibility while working alongside peers facing the same challenges.
What’s Included:
By the end of the cohort, you’ll leave with a clear narrative, a press toolkit, and the confidence to start pitching your own media coverage.
Investment:
$1,399 CAD per participant
Limited seats. Waitlist fills quickly.
Format: Small group (6–8 participants), live on Zoom
Description:
For founders who aren’t ready for 1:1 consulting but want the tools and confidence to run their own PR campaigns, this cohort offers an intensive, collaborative introduction to earned media. In two focused weeks, you’ll learn the foundations of strategic visibility while working alongside peers facing the same challenges.
What’s Included:
- Live Group Coaching — 2x per week (60 min sessions, Zoom).
- Brand Communications Templates — founder story template, key messages, and positioning framework.
- Media Templates — ready-to-use press release, pitch email, and LinkedIn authority post.
- Media List Creation — guided process for building your own targeted media list.
- Live Feedback — real-time critique and improvement on your materials.
- Email Q&A — simple direct support (no time-draining Slack/WhatsApp groups).
By the end of the cohort, you’ll leave with a clear narrative, a press toolkit, and the confidence to start pitching your own media coverage.
Investment:
$1,399 CAD per participant
Limited seats. Waitlist fills quickly.
Group Training
Fall Group is enrolling now.
Start: November 1, 2025.
8 spots left!
Not ready for a full Sprint?
Join our seasonal group training program — practical visibility strategies in a collaborative setting.
Introductory Offer:
$700 CAD (50% off the regular $1,399).
First cohort only.
Seats limited to 8.
Join our seasonal group training program — practical visibility strategies in a collaborative setting.
Introductory Offer:
$700 CAD (50% off the regular $1,399).
First cohort only.
Seats limited to 8.
Reserve Your Spot in the Next Cohort
Join a small group of founders and leaders (6–8 participants) for a two-week, hands-on training designed to give you the tools and confidence to run your own PR campaigns. Seats are limited — secure your place today.
Introductory Offer:
$700 CAD (50% off the regular $1,399). First cohort only.
Seats limited to 8.
$700 CAD (50% off the regular $1,399). First cohort only.
Seats limited to 8.
Selected Work
FAQs — Visibility Sprint
No — the Sprint is designed to equip you with everything you need to confidently pitch your own story. You’ll leave with a press release, media list, founder story, and toolkit ready for immediate use. This makes it a one-time investment with lasting value, not just a one-off campaign.
Expect 2-3 hours per week for our strategy calls and to review deliverables. Everything else — messaging framework, media list, press release draft, and toolkit — is prepared and delivered by me.
Yes. Many founders use the Sprint to get press-ready ahead of a launch, funding round, or milestone. If you’re planning something in the next 3–6 months, this is the best way to ensure you’re prepared.
You’ll leave with a press-ready media kit, targeted journalist list, and a clear narrative. Most founders start pitching immediately. Others choose to move into my 3-months Leadership Profile retainer if they want hands-on pitching and long-term visibility.
Absolutely. Many clients begin with the Sprint and then upgrade to my Leadership Profile or Executive Retainer for ongoing pitching, speaking, and award submissions.
Most founders spend months second-guessing their messaging and pitching into the void. The Sprint saves you that time by giving you a polished story, media kit, and roadmap created with an experienced PR strategist — so you avoid wasted effort and missed opportunities.
Not Ready to Join?
By sharing your reasons, you’ll get updates tailored to your goals — no spam, just useful insights.
Not Ready to Join?
PSC Lifestyle
Connect
- Email: sasha@phelan-consulting.com (Lifestyle)
- Email: timothy@phelan-consulting.com (Sport)
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