About Phelan Strategic Consulting

Phelan Strategic Consulting (PSC) is a global strategic communications firm dedicated to helping athletes, founders, and public figures build lasting visibility — transforming their name into a brand that resonates.

We work across two core divisions.

PSC Lifestyle partners with founders, entrepreneurs, and visionary brands to shape distinctive personal and corporate narratives. We guide clients from story development through media positioning, digital strategy, and thought leadership, producing high-calibre content that fuels speaking opportunities, press coverage, and long-term influence.

PSC Sport represents competing and retired athletes, Olympians, and sports brands, combining deep industry expertise with brand-building insight. We manage athlete representation, personal positioning, and sponsorship strategy, while also creating post-career platforms and monetization opportunities through strategic brand partnerships.

Our work spans industries where influence and trust matter most: leadership and personal growth, technology and innovation, sports and performance, and the world of capital, culture, and entrepreneurial visibility. In every sector, our approach is the same — we align strategic vision with compelling storytelling to create a presence that endures long after the first headline.
  • Aleksandra Phelan
    Founder, Principal Advisor
    Aleksandra Phelan is the Founder and Principal Advisor at Phelan Strategic Consulting. She leads PSC Lifestyle, bringing over a decade of expertise in PR, digital marketing, and brand strategy. She has worked with international brands including LVMH, Bobbi Brown, Tiffany & Co., Dolce & Gabbana, Gucci, and Ruchi New York, as well as high-profile personalities such as Monica Bellucci, designers Domenico Dolce and Stefano Gabbana, and thought leaders Jim Doty, Daniel Goleman, and Ruchika Sikri.

    Her career includes the creation of PSC for Silicon Valley Leaders — a specialized offering providing personal brand development and publicity services to tech executives, founders, and innovators in collaboration with industry experts.

    Read Aleksandra's Substack "The Elevate", on modern visibility in the AI era.
  • Timothy Phelan
    Co-Founder & Senior Advisor, Global Sports Marketing & Partnerships, PSC Sport
    Timothy Phelan is a global sports marketing strategist and senior advisor with over two decades of experience spanning athlete representation, sponsorship strategy, and brand partnerships. Formerly with Nike, he has collaborated with Olympic champions, NHL players, football legends, and global teams to design high-performance programs, elevate athlete visibility, and drive authentic brand activations.

    At PSC Sport, Timothy advises athletes, brands, and investors on the future of sport and performance innovation. His work includes guiding founders and VC-backed startups in sportswear, connected fitness, and wearable technology—helping them craft market positioning, partnership strategies, and athlete integration programs that accelerate growth.

    Bridging elite sport, brand storytelling, and business strategy, Timothy provides advisory support to organizations seeking to align commercial performance with long-term cultural and brand impact.
Where We Work
PSC is based in Toronto, Canada, and operates globally, working with clients in North America, Europe, the Middle East, and Asia.
Agency
PSC Lifestyle
PSC Sport
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© 2025 Phelan Strategic Consulting Inc.
Toronto, Canada
PR strategy, representation, and earned visibility for founders, executives, and athletes in Toronto and worldwide.