About Phelan Strategic Consulting
Phelan Strategic Consulting (PSC) is a global strategic communications firm dedicated to helping athletes, founders, and public figures build lasting visibility — transforming their name into a brand that resonates.
We work across two core divisions.
PSC Lifestyle partners with founders, entrepreneurs, and visionary brands to shape distinctive personal and corporate narratives. We guide clients from story development through media positioning, digital strategy, and thought leadership, producing high-calibre content that fuels speaking opportunities, press coverage, and long-term influence.
PSC Sport represents competing and retired athletes, Olympians, and sports brands, combining deep industry expertise with brand-building insight. We manage athlete representation, personal positioning, and sponsorship strategy, while also creating post-career platforms and monetization opportunities through strategic brand partnerships.
Our work spans industries where influence and trust matter most: leadership and personal growth, technology and innovation, sports and performance, and the world of capital, culture, and entrepreneurial visibility. In every sector, our approach is the same — we align strategic vision with compelling storytelling to create a presence that endures long after the first headline.
We work across two core divisions.
PSC Lifestyle partners with founders, entrepreneurs, and visionary brands to shape distinctive personal and corporate narratives. We guide clients from story development through media positioning, digital strategy, and thought leadership, producing high-calibre content that fuels speaking opportunities, press coverage, and long-term influence.
PSC Sport represents competing and retired athletes, Olympians, and sports brands, combining deep industry expertise with brand-building insight. We manage athlete representation, personal positioning, and sponsorship strategy, while also creating post-career platforms and monetization opportunities through strategic brand partnerships.
Our work spans industries where influence and trust matter most: leadership and personal growth, technology and innovation, sports and performance, and the world of capital, culture, and entrepreneurial visibility. In every sector, our approach is the same — we align strategic vision with compelling storytelling to create a presence that endures long after the first headline.
- Aleksandra PhelanFounder, Director of CommunicationsAleksandra Phelan leads PSC Lifestyle, bringing over a decade of expertise in PR, digital marketing, and brand strategy. She has worked with international brands including LVMH, Bobbi Brown, Tiffany & Co., Dolce & Gabbana, Gucci,and Ruchi New York, as well as high-profile personalities such as Monica Bellucci, designers Domenico Dolce and Stefano Gabbana, and thought leaders Jim Doty, Daniel Goleman, and Ruchika Sikri.
Her career includes the creation of PSC for Silicon Valley Leaders — a specialized offering providing personal brand development and publicity services to tech executives, founders, and innovators in collaboration with industry experts. - Tim PhelanCo-Founder, PSC SportTim Phelan leads PSC Sport, specializing in representation and sponsorships for athletes. With a career spanning senior sports marketing roles at Nike and other global sports brands, Tim has worked across athlete partnerships, event sponsorships, and brand activations at the highest levels of professional sport.
He has collaborated with world-class athletes and teams, including Olympic champions, NHL players, and global football organizations, as well as performance-driven consumer brands. His expertise bridges competitive sport with long-term brand building, guiding athletes through both active careers and post-competition opportunities.
Where We Work
PSC is based in Toronto, Canada, and operates globally, working with clients in North America, Europe, the Middle East, and Asia.