Strategy and representation for athletes and sport brands.
Explore Sport
Industries We Shape
Leadership & Personal Growth
Founders, public thinkers, transformational voices.
Sport, Wellness & Performance
Athletes & performance brands.
Technology & Innovation
Disruptive platforms, emerging ventures.
Capital & Entrepreneurial Visibility
Venture capital, and investor-backed storytelling.
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"Our mission is to support leaders, athletes, and entrepreneurs in building their voice, establishing visibility, and transforming their passion into a thriving business".
— Aleksandra Phelan, Founder of Phelan Strategic Consulting.
Agency Capabilities
Personal Brand Development & Positioning
Crafting key messages, brand stories, and defining a unique market voice.
Narrative & Messaging Architecture
Developing consistent and compelling stories that resonate across platforms.
Publicity & Media Strategy
Securing press coverage, building journalist relationships, and managing media outreach. On-camera performance, interview techniques, and confident public speaking.
Thought Leadership Development
Shaping POVs, public voices, and industry influence.
Digital Communication Strategy & Content Management
Social media planning, website messaging, and integrated campaigns.
Creative Content Production
Producing documentary, photography, and video content to strengthen brand presence.
Visibility Building
Speaking engagements, podcast features, and strategic event participation.
Brand Partnerships & Sponsorship Management
Identifying, negotiating, and managing collaborations.
PSC Trends Digest: Women’s Sport Enters The Growth Era
The 2025 Women’s Rugby World Cup and rising leagues across football, basketball, and golf are showing a clear shift: women’s sport is no longer niche — it’s scaling into a global business opportunity.
PSC Honored to Judge the Canadian Marketing Association Awards 2025
We're proud to share that PSC founder, Aleksandra Phelan, served as a Judge for the 2025 CMA Awards — Canada’s most prestigious recognition of marketing and advertising excellence.
How To Maintain Visibility: Winning Monthly Media Coverage
While writing press releases or announcing financial insights every month might not be feasible, maintaining relevance and visibility to your audience is crucial.
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What They Say
"PSC delivered an exceptional go-to-market strategy — from positioning to launch execution — that accelerated our entry, captured attention, and drove rapid adoption."
Consumer brand founder
"PSC helped me uncover my mission and business purpose, then launched a new chapter in my career with clarity and confidence."
Entrepreneur & public figure
"PSC launched our celebrity beauty brand with top influencers and a flawless event — the buzz and impact exceeded all expectations."
CEO, Canadian beauty brand
"From announcing our funding round to generating a media wave, PSC created visibility that attracted top talent and expanded our startup community."
Venture capital partner
"PSC drove our first wave of press coverage, bringing in early customers. They then built on that momentum with a paid campaign that delivered high-ticket conversions."
Tech startup founder
"PSC secured global press coverage with exclusive photoshoots by a renowned photographer — elevating my brand into the international spotlight."
Luxury lifestyle founder
"They crafted a clear vision for my thought leadership and made it visible on a global stage — securing speaking opportunities across industries and continents."
Industry expert
"With their strategy, my online following grew rapidly — but more importantly, I secured a consistent flow of high-value brand collaborations and partnerships aligned with my image."
Creator & influencer
"After ending my career as a professional athlete, the PSC team guided me in building a thought leadership platform that has opened doors to speaking engagements worldwide — a new chapter I didn’t know was possible."
Former professional athlete
"Our partnership delivered results beyond expectations — strategic campaigns that blended paid and earned media seamlessly, securing coverage in top outlets and driving measurable audience engagement."