Strategic Communications for People Who
Move the World

We help founders, athletes, and cultural leaders turn their voice into visibility.

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Our Expertise

  • PSC Lifestyle

    Visibility for founders, creators, and cultural brands.
    Explore Lifestyle

  • PSC Sport

    Strategy and representation for athletes and sport brands.
    Explore Sport

Industries We Shape

  • Leadership & Personal Growth

    Founders, public thinkers, transformational voices.

  • Sport, Wellness & Performance

    Athletes & performance brands.

  • Technology & Innovation

    Disruptive platforms, emerging ventures.

  • Capital & Entrepreneurial Visibility

    Venture capital, and investor-backed storytelling.
“
"Our mission is to support leaders, athletes, and entrepreneurs in building their voice, establishing visibility, and transforming their passion into a thriving business".
— Aleksandra Phelan, Founder of Phelan Strategic Consulting.

Agency Capabilities

  • Personal Brand Development & Positioning

    Crafting key messages, brand stories, and defining a unique market voice.

  • Narrative & Messaging Architecture

    Developing consistent and compelling stories that resonate across platforms.

  • Publicity & Media Strategy

    Securing press coverage, building journalist relationships, and managing media outreach. On-camera performance, interview techniques, and confident public speaking.

  • Thought Leadership Development

    Shaping POVs, public voices, and industry influence.

  • Digital Communication Strategy & Content Management

    Social media planning, website messaging, and integrated campaigns.

  • Creative Content Production

    Producing documentary, photography, and video content to strengthen brand presence.

  • Visibility Building

    Speaking engagements, podcast features, and strategic event participation.

  • Brand Partnerships & Sponsorship Management

    Identifying, negotiating, and managing collaborations.
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PSC Visibility Circle

Become the voice journalists quote.


A curated media program for experts who want to build real visibility — through national features, journalist commentary, and on-brand exposure.

An easier, lighter alternative to a full PR retainer — designed for founders, coaches, and wellness professionals ready to be seen.


Learn more

News & Insights
PSC in TechDay — Beyond Campaigns, Building Visibility That Compounds Over Time
Aleksandra Phelan's byline explores how brands can overcome tariff challenges and rising market pressures by using earned media as a long-term visibility strategy.
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Become the voice journalists quote | Introducing the PSC Visibility Circle 
We’re opening a few select spots for professionals and business founders who can speak to universal trends shaping how we live, work, and grow — not just local markets.
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PSC Lifestyle | Trends Digest - Art Basel Paris: The Rise of Legacy Artists 
This year’s Art Basel Paris and surrounding exhibitions are making one thing clear — the art world’s fascination with youth is giving way to a deeper appreciation of longevity, mastery, and legacy.
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In partnership with CBC, PSC supports acclaimed Canadian filmmaker Paul Kemp on The Ozempic Effect: Beyond the Waistline.
The film explores how this breakthrough drug is reshaping industries from fashion to food — and sparking cultural conversations with lasting impact.
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PSC Trends Digest: Women’s Sport Enters The Growth Era
The 2025 Women’s Rugby World Cup and rising leagues across football, basketball, and golf are showing a clear shift: women’s sport is no longer niche — it’s scaling into a global business opportunity.
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PSC Honored to Judge the Canadian Marketing Association Awards 2025
We're proud to share that PSC founder, Aleksandra Phelan, served as a Judge for the 2025 CMA Awards — Canada’s most prestigious recognition of marketing and advertising excellence.
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Thought Leadership Marketing Strategy for Startups and VC
Why you should consider a thought leadership strategy for VC or startup.
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How To Maintain Visibility: Winning Monthly Media Coverage
While writing press releases or announcing financial insights every month might not be feasible, maintaining relevance and visibility to your audience is crucial.
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The Most Prestigious Awards to Apply for Right Now
As you have diligently built an impressive portfolio of accomplishments, it's time to apply for awards and showcase your achievements.
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© 2025 Phelan Strategic Consulting Inc.
Toronto, Canada
PR strategy, representation, and earned visibility for founders, executives, and athletes in Toronto and worldwide.