Trusted by early-stage founders, thought leaders, seasoned entrepreneurs
Tailored PR & Earned Media Packages for Founders
Visibility that compounds — from quick sprints to long-term leadership presence.
Led by Aleksandra Phelan, Founder and strategist for global founders, leaders, and athletes at Phelan Strategic Consulting.
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Media visibility is an investment portfolio — built on strong stories, trusted editorial, and influence that compounds over time.
Why Visibility Matters
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Credibility that compounds -
Visibility as a long-term asset -
Authority that attracts opportunities
4 weeks
Visibility Sprint
An intensive earned media sprint to secure traction and momentum.
Short-term visibility boost for launches and announcements.
Short-term visibility boost for launches and announcements.
Results:
Week 1 — Messaging & Positioning Audit
Review of your existing brand and communications.
Week 2 — Founder Narrative & Media Angles
One-on-one interview to uncover your story, key messages, and positioning.
Week 3 — Media Toolkit Creation
Delivery of your custom media list (15–20 titles) and professional press kit.
Week 4 — Launch-Ready Materials
Press release drafted and ready for distribution, plus social media audit + recommendations.
Optional add-on: Mini-Brandbook (visual identity + guidelines) – $3,500 CAD
Format:
- 1:1 online sessions with Aleksandra (via Zoom)
- Optional: In-person sessions available for Toronto-based clients
Investment: starting from $4,500
Week 1 — Messaging & Positioning Audit
Review of your existing brand and communications.
Week 2 — Founder Narrative & Media Angles
One-on-one interview to uncover your story, key messages, and positioning.
Week 3 — Media Toolkit Creation
Delivery of your custom media list (15–20 titles) and professional press kit.
Week 4 — Launch-Ready Materials
Press release drafted and ready for distribution, plus social media audit + recommendations.
Optional add-on: Mini-Brandbook (visual identity + guidelines) – $3,500 CAD
Format:
- 1:1 online sessions with Aleksandra (via Zoom)
- Optional: In-person sessions available for Toronto-based clients
Investment: starting from $4,500
Not ready to join the Sprint yet?
Fall 2025
Group Training Cohort
Timing: 2 weeks
Format: Small group (6–8 participants), live on Zoom
Description:
For founders who aren’t ready for 1:1 consulting but want the tools and confidence to run their own PR campaigns, this cohort offers an intensive, collaborative introduction to earned media. In two focused weeks, you’ll learn the foundations of strategic visibility while working alongside peers facing the same challenges.
What’s Included:
By the end of the cohort, you’ll leave with a clear narrative, a press toolkit, and the confidence to start pitching your own media coverage.
Investment:
$1,399 CAD per participant
Limited seats. Waitlist fills quickly.
Format: Small group (6–8 participants), live on Zoom
Description:
For founders who aren’t ready for 1:1 consulting but want the tools and confidence to run their own PR campaigns, this cohort offers an intensive, collaborative introduction to earned media. In two focused weeks, you’ll learn the foundations of strategic visibility while working alongside peers facing the same challenges.
What’s Included:
- Live Group Coaching — 2x per week (60 min sessions, Zoom).
- Brand Communications Templates — founder story template, key messages, and positioning framework.
- Media Templates — ready-to-use press release, pitch email, and LinkedIn authority post.
- Media List Creation — guided process for building your own targeted media list.
- Live Feedback — real-time critique and improvement on your materials.
- Email Q&A — simple direct support (no time-draining Slack/WhatsApp groups).
By the end of the cohort, you’ll leave with a clear narrative, a press toolkit, and the confidence to start pitching your own media coverage.
Investment:
$1,399 CAD per participant
Limited seats. Waitlist fills quickly.
3 months
Core Visibility
For executives and founders who are media-ready and want consistent visibility, this retainer builds the foundation of thought leadership and sustained PR momentum.
Over three months, we sharpen your narrative, refine your positioning, and actively pitch to top outlets so your brand earns steady, credible coverage. You’ll leave with both immediate results and the tools to maintain visibility long-term.
Results:
Secure 2–3 earned media stories across your retainer and establish yourself as a consistent, trusted voice in your industry.
Format:
- 1:1 online sessions with Aleksandra (via Zoom)
- Optional: In-person sessions available for Toronto-based clients
Investment
$5,000–$10,000 per month (3-month minimum)
Results:
- Narrative & Messaging Framework — refine your story and key angles.
- Consistent Pitching — 4–6 tailored media pitches per month.
- Thought Leadership Content — 2–3 ghostwritten LinkedIn posts or articles monthly.
- Press Office Support — press release drafting & distribution as needed.
- Media Coaching — tailored recommendations for interviews and appearances.
- Visibility Toolkit — updated media kit, messaging, positioning, media list, and a 12-month visibility calendar to continue beyond the retainer.
Secure 2–3 earned media stories across your retainer and establish yourself as a consistent, trusted voice in your industry.
Format:
- 1:1 online sessions with Aleksandra (via Zoom)
- Optional: In-person sessions available for Toronto-based clients
Investment
$5,000–$10,000 per month (3-month minimum)
6+ months
Lifestyle Signature
A 6-month+ full-service communications partnership for leaders ready to become the recognized voice of their industry.
For leaders who aim to become the recognized voice of their industry, the Lifestyle Signature is a premium, full-scale communications partnership. I work as an extension of your team, ensuring your visibility is continuous, strategic, and anchored across media, speaking, and industry recognition. This is the highest-touch offer, designed to elevate your presence into cultural relevance and legacy.
What’s Included
You step into your role as a recognized industry leader with sustained visibility across top-tier media, speaking platforms, and thought-leadership channels — building both authority and legacy.
Format:
- 1:1 online sessions with Aleksandra (via Zoom)
- Optional: In-person sessions available for Toronto-based clients
What’s Included
- Comprehensive Communications Strategy — brand story, key messaging, and long-term visibility roadmap.
- Proactive Media Pitching — 8–10 media pitches per month + relationship management with key journalists.
- Tier 1 Placements — 2–4 bylines or ghostwritten op-eds in top outlets.
- LinkedIn Thought Leadership — full content calendar + ongoing posting support.
- Speaking Visibility — sourcing and securing opportunities, including keynotes and panels.
- Executive Preparation — speechwriting, keynote and deck development.
- Recognition & Awards — submissions, nominations, and event-based visibility campaigns.
You step into your role as a recognized industry leader with sustained visibility across top-tier media, speaking platforms, and thought-leadership channels — building both authority and legacy.
Format:
- 1:1 online sessions with Aleksandra (via Zoom)
- Optional: In-person sessions available for Toronto-based clients
Selected Work
Download FREE Media Visibility Guide
Media visibility matters. It keeps your work discoverable, your story current, and your name circulating in rooms you haven’t yet entered.
Ready to refine your brand’s presence?
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info@phelan-consulting.com
info@phelan-consulting.com